NBA's return doubles typical regular-season audience, broadcaster TNT says

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NBA's return doubles typical regular-season audience, broadcaster TNT says
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The NBA's return to regular-season play for the first time in four months averaged 3.4 million viewers for a close contest between the Los Angeles Lakers and Los Angeles Clippers, the league and AT&T Inc's TNT cable network said on Friday.

July 30, 2020; Lake Buena Vista, USA; A general view of warm ups prior to the game between the LA Clippers and the Los Angeles Lakers at The Arena at ESPN Wide World Of Sports Complex on July 30, 2020 in Lake Buena Vista, Florida. Mandatory Credit: Mike Ehrmann/Pool Photo via USA TODAY Sports

The viewership for the Thursday game was more than double the average for a regular-season NBA telecast, the league and the network said in a joint statement. Superstar Lebron James made the winning shot with 12.8 seconds left to secure the Lakers’ 103-101 victory. NBA matchups were drawing roughly 1.4 million viewers before the coronavirus pandemic interrupted play by sports leagues around the world in March.A week ago, the opening night of Major League Baseball’s season pulled in a record viewership for Walt Disney Co’s ESPN [L2N2EV1RH]. Several subsequent games were postponed, however, after players for the Miami Marlins and staff for the Philadelphia Phillies tested positive for COVID-19.

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