NBCUniversal broadcasts some of the best-known and longest-running programs in late-night TV. Now the company hopes to add two new shows to its wee-hours roster. The company behind “The Tonig…
. Both are slated to launch in September, with Peacock ordering nine half-hours of Ruffin’s program and 11 episodes of Wilmore’s show, which did not have a time format attributed to it.
Wilmore’s program, which has not been given a title yet, will feature the host in discussions with people from sports, politics and entertainment and is billed as being “funny, sometimes serious, potentially awkward and most definitely honest.” Wilmore previously hosted “The Nightly Show,” a companion to Comedy Central’s long-running “Daily Show” that gained some critical acclaim but was canceled by the network in August of 2016 – just before the presidential election that year.
All of TV’s late-night programs have placed more stock in the attention they get from digital audiences, often emphasizing viewership of individual sketches and segments on YouTube over the ratings they generate via traditional TV. Many hosts and producers have come to recognize that a significant chunk of their viewers come from people sampling clips distributed via social media or passed along by friends and influencers.
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