NBCUniversal Ad Chief Linda Yaccarino Responds To Advertisers’ Upfront Demands: “Transformation Is A Shared Responsibility”

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NBCUniversal Ad Chief Linda Yaccarino Responds To Advertisers’ Upfront Demands: “Transformation Is A Shared Responsibility”
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In an open letter to advertisers Monday, NBCUniversal ad chief Linda Yaccarino offered a response to recent demands that media companies shift to a calendar-year upfront. She said transformation in…

offered a response to recent demands that media companies shift to a calendar-year upfront. She said transformation in the advertising business is a “shared responsibility” for the buy side and the sell side and made what she admits is an “ambitious call to action” for much broader change.

In addition to COVID-19, which has devastated the economy, the country is experiencing convulsions over race, precipitated by police brutality and related protests but now affecting society as a whole. The two crises are connected, Yaccarino maintains, as far as the economy and the responsibilities of brand marketers are concerned.

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