The NCAA does not operate bowl games, but it does certify its right to ensure hosts meet minimum standards of governance.
The NCAA has pretty strict moral standards for advertisers and sponsors at college football bowl games, according to the organization’s postseason bowl handbook.
, critics say the answer involves money, appearances and a sliding scale of morality — all part of larger controversies in which the NCAA struggles to balance its wholesome educational mission with its member schools' thirst for sports revenue. Lyons said changing entertainment options have led to changing attitudes about casino and alcohol sponsorships, along with alcohol sales at college events. As game attendance has declined in recent years, schools have become concerned about drawing fans to games when they could just stay home and watch them on large televisions without waiting in line to buy beer.
For example, “impermissible” sponsors aren’t allowed in the titles of the games. The NCAA therefore would not permit a game to be called the Avion Tequila Bowl, even though Avion Tequila is listed as a “Chairman’s Club” partner on the Gator Bowl website, along with Elijah Craig Bourbon, Tito’s Handmade Vodka, Wiser’s Whisky, Beefeater London gin, Admiral Nelson’s rum, Daily’s Cocktails, Budweiser and at least eight wine companies."They see it every year," he said.
And that’s part of the equation, said George Belch, a marketing professor at San Diego State. Bowl games need revenue to be able to pay conferences and schools to play in them, as well as other operational. Meanwhile, the schools want bowl games to be financially sound, helping ensure that every eligible team with a minimum record of 6-6 has a bowl destination.
About 10 years ago, the NCAA even killed a proposal to let 5-Hour Energy become title sponsor of the International Bowl in Toronto, leading that bowl to go out of business, said Don Loding, the game’s former executive director. It didn’t matter that 5-Hour Energy is non-alcoholic. To flex the NCAA's power over bowls, the handbook even says it has the authority to"review any document specifically related to the bowl game," including"title sponsor and other corporate contracts."
ESPN, which owns the Las Vegas Bowl and several other bowl games, said in a statement, “All of our current bowl sponsors have been reviewed and approved by the NCAA." It declined further comment.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
College basketball analyst says James Wiseman's decision to forego season and enter NBA draft is 'a huge red flag' for NCAA'It's a major concern for people who have concerns about the NCAA losing its relevancy in today's basketball culture,' basketball analyst Jay Williams said.
Weiterlesen »
Opinion: With James Wiseman departure from Memphis, yet another top talent is driven away from NCAA tournamentInstead of making college a more attractive option for James Wiseman, the NCAA made it easy for him to say goodbye and not be in March Madness.
Weiterlesen »
Trump lashes out after Christian magazine calls for his removalThe president asserted the publication would rather a 'Radical Left nonbeliever' take his place.
Weiterlesen »
College football bowl schedule for 2019-20 season as games beginIt's the most wonderful time of the year for college football fans! Here's a look at all of the bowl games in December and January.
Weiterlesen »
Celebrity chef Giada De Laurentiis' L.A. home sold for $7 million–take a look insideThe 6,500 square foot home has indoor-outdoor living and the basement has a wine room and a game room with underwater views of the pool.
Weiterlesen »