Dealers who overcharge their customers could cause shoppers to steer clear of brand in the future car auto cars
“I could see how a customer would feel that way… ‘If they’re overcharging me because [of] supply and demand, they would do the same in service’,” Rob Shabe, the fixed operations director of Murphy Ford in Chester, Pennsylvania, toldNot all dealers are convinced that these increases in negative sentiment are that impactful, though, especially in the context of the pandemic.
of Edison, in New Jersey, a large proportion of those customers were likely never to shop at a given dealership again, anyway., he reasoned that many customers have been searching the country for new vehicles. Regardless of how much they paid over sticker, he claimed, they were unlikely to return that dealership for services again.
Still, as alternatives to dealerships present themselves in the form of the direct-to-consumer approaches championed by the likes of Tesla, it may be short-sighted not to consider the long-term impacts of upsetting clients.
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