After launching her new fashion brand Nenya in Leeds in October last year, Ukrainian refugee Yana Smaglo is showcasing her latest fashion range at a pop-up store in London.
Yana Smaglo previously had a successful fashion and beauty business in Ukraine, but fled the country the day the war started, eventually making her way to the UK. Supported by a number of companies in Yorkshire, she was able to establish a new brand and launched ‘Nenya’ in a Sook outlet in Victoria Gate in Leeds last year. The brand now has clients in over ten countries including the US to Italy and Switzerland.
'It is hard returning home though. No one there has any plans for the future. The biggest plan is to survive till the end of the war. “I live in UK right now, but even for me the question of ‘where do you see yourself in 5 years?’ is really ridiculous. From the positive side, people started to look not just nice, but amazing, going to restaurants, dressing fancy.
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