Net-a-porter Appeals to Big Spenders With Minimalist Looks for Fall

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Net-a-porter Appeals to Big Spenders With Minimalist Looks for Fall
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Libby Page, market director at Net-a-porter, said engaging the top 3 percent of high-spending customers was the team's 'one main objective.'

, which Page described as “the epitome of modern luxury, and which have the price tags to match.”

; the Italian brand Veronica De Piante, and Fforme by Paul Helbers, all of which channel ‘90s minimalist luxe.-based Liberowe, which makes soft-edged jackets and coats with military details, and swagger.All of those brands, she noted, have an average selling price of 1,500 pounds. “They are unquestionably sitting in the elevated luxury space, and really aligning with our strategy.”, St.

For Davis’ debut collection last year, Net more than doubled its spend on the brand. For fall 2023, Net increased its spend by a further 20 percent, and bought 20 head-to-toe red runway looks as well as more commercial pieces, Page added.’s Puzzle shopper, buying more than 260 units of the style in three sizes and five colors.

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