Netflix co-CEO Ted Sarandos says the streamer is likely to offer multiple ad-supported tiers over time
Netflix co-CEO Ted Sarandos said Tuesday the streamer is likely to offer multiple ad-supported tiers over time.
"We have multiple tiers today, so it's likely we'll have multiple ad tiers over time, but nothing to talk about yet," Sarandos said. "And the product itself will evolve, I suspect, pretty dramatically, but slowly, gradually."with commercials in partnership with Microsoft. The move comes as Netflix faces pressure to find new ways to grow revenue as subscriber growth slows and competition intensifies.
"There are folks who are enjoying Netflix, literally for free today," Sarandos said. "So, they're getting a lot of value out of it. I think they'll be happy to have their own account."
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