Remember those red envelopes?
Back then, obviously, it was not the streaming video powerhouse it is now. In 1997, streaming video did not exist, unless you count my grandfather's collection of VHS tapes about fly fishing. Instead, the company was built sending DVDs through the mail.rented DVDs through the mail, but they became famous for their rental business. Customers paid for a monthly subscription and in return they got all the DVDs they could watch delivered straight to their mailbox.
Their big sales pitch at the time was that unlike renting from a chain like Blockbuster, Netflix charged no late fees if you forgot to return something. Here is a vintage commercial from 2004 that shows how things used to work: This poor man in this commercial apparently lives on a couch across the street from a big video store? Feels like he should have higher priorities than getting DVDs shipped to his home by mail? If he wanted to, he could just get off his couch, walk across the street, and rent anything he wanted from the video store! But whatever.
Netflix first began offering streaming movies through the internet in 2007. By 2011, that side of the business had grown so large, that they announced plans to spin off their DVD by mail business into a new company called Qwikster, a name so silly and so widely ridiculed it sounds like something I would make up as a joke. A few months later, Netflix reversed course and decided to keep the DVDs-by-mail going.
These are the most popular TV shows ever on Netflix , based on hours viewed in their first 28 days on streaming.
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