Starting in 2025, Netflix will be launching permanent retail destinations called Netflix House, which will immerse shoppers in the worlds of Stranger Things, Squid Game, and other hit series.
Just as Netflix is getting out of one business with the closure of its DVD rentals, it looks like it’s getting into the physical realm in a different way. Bloomberg reports that the streamer is planning to launch new retail destinations — dubbed Netflix House — that will offer not only things to buy but also food and other experiences themed after whatever is hot on Netflix at the moment.
“We’ve seen how much fans love to immerse themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we take that to the next level,” Josh Simon, Netflix’s VP of consumer products, told Bloomberg. Netflix currently operates an online merch shop that sells everything from Stranger Things T-shirts to red envelope sleeping bags and has dabbled in pop-up retail stores in the past.
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