.Netflix Is Testing Out a 'Shuffle' Button on TV Devices That Plays Randomly Selected Titles
has launched a worldwide test of “Shuffle Play,” a feature for indecisive subscribers that starts streaming a random title based on their viewing history or playlists.
The idea, of course, is to provide yet another way to encourage Netflix users to watch more content on the service — even if they don’t know what, exactly, they want to watch — and potentially get hooked on a new TV show or movie. Currently, “Shuffle Play” is being tested only on connected-TV devices.
“The purpose of the test is to make it easier for members to find something to watch,” a Netflix spokesperson said. The company plans to use the findings from the test to eventually roll out a “shuffle” feature permanently on Netflix: “The hope is to absolutely productize something,” the rep said. The titles served up by Netflix when you hit “Shuffle Play” will be either shows or movies similar to ones you’ve watched previously; titles in genres you’ve viewed; or content you have saved in the “My List” section.
Available worldwide to a portion of Netflix’s user base, the “Shuffle Play” button shows up in one of three places : underneath the profile row in the startup screen; in the “billboard” area on the home screen of a user’s profile; or on the TV menu sidebar., which was available for select TV shows. The company then began a second round of testing in July 2020 globally with “Shuffle Play.
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