Netflix raised prices on two of its subscriber tiers today during its earnings report.
price hikes on two of its plans today. As the company relayed its quarterly earnings, it said it’s increasing rates for its Basic and Premium plans. The Basic plan, which Netflix killed earlier this year, moves from $10 to $12 for grandfathered customers, while Premium rises from $20 to $23.
Netflix said its ad-supported and Standard plans will remain the same at $7 and $15.49, respectively. Before Wednesday’s news, the company last“While we mostly paused price increases as we rolled out paid sharing, our overall approach remains the same — a range of prices and plans to meet a wide range of needs, and as we deliver more value to our members, we occasionally ask them to pay a bit more,” Netflix wrote in its earnings report.
Netflix has shifted its strategy as it adjusts from its peak-pandemic highs while facing increased competition. In addition to its price hikes, ad-supported plan and password-sharing crackdowns, the streaming service is even taking the peculiar step of
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