Netflix is partnering with Microsoft to offer a cheaper ad-supported streaming subscription plan.
Netflix on Wednesday said it would partner with tech giant Microsoft to offer a cheaper ad-supported streaming subscription plan.
The announcement comes as Netflix faces challenges in growing its 222-million subscriber base. In the first quarter, Netflix said it lostCurrently, Netflix offers commercial-free subscription plans that start at $9.99 a month in the U.S. A lower-priced, ad-supported plan would give consumers more options for their budget as Netflix competes with other streaming services like Hulu and HBO Max.
“Microsoft has the ability to support all of our advertising needs as we work together to build a new ad-supported offering,” Greg Peters, Netflix’s chief operating officer and chief product officer, wrote in a blog post. “More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.
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