The streamer revealed that it would launch 40 new anime titles, spanning a growing range of genres, in 2022 alone.
Veteran producer Kohei Obara, based in Tokyo, currently oversees all of Netflix’s anime acquisitions and originals as the company’s creative director of anime. Obara began his career at Japan’s powerhouse studio Toei Animation, later working as a freelance producer and also spending three years developing anime projects at Disney. He has been with Netflix since early 2019.
Could you give an overview of how Netflix’s anime strategy has evolved since you became active in the local industry? Based on the large volume of licensed and original anime content you’ve released, what categories have proven to be the most popular so far? And what have been some of your interesting takeaways or surprises about the films and series that connected in different parts of the world?, for instance — have been very edgy, bloody and sexy, sort of R-rated anime titles, which have made a big splash on a global level.
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