Everything old is new again. This time it's live TV.
watching a comedy special “live on Netflix is a real change in the construct” it has with its 231 million global subscribers. But it’s also one that attempts to inject Netflix into the conversation using the methods it disrupted when it launched its streaming service in 2007.
Back then, it shifted the entire dynamic of appointment television by getting people to tweet, Facebook post, etc., about the fact that they were binge-watching. Now that streaming has left viewers so overwhelmed with choices that every show feels like it’s at “I’ll get to it when I can” status, a live event with a comedian who hasn’t really spoken publicly since the Oscars drama feels like the best way for Netflix to dominate the group chat.
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