Your Netflix account sharing days will be over very, very soon
Netflix is introducing new perks to its ads-based tier to convince you to sign up.
As Netflix explained, the roll out of its password sharing crackdown scheme initially doesn't sit well with current users, especially those who have freely used another person's account. Netflix, though, is hoping that the introduction of new features for its cheapest subscription – the ads-supported tier, which– will persuade new users to sign up for their own account.
In its Q1 2023 shareholder letter, Netflix revealed it'll be upgrading the features set of its ads-based tier in the coming weeks. So, what will subscribers on this plan get now? Basically, a hike in video quality – from 720p to 1080p – and the ability to stream concurrently on two separate devices instead of one.
So Netflix is clearly trying to entice new users to sign up to its cheapest subscription tier with these new, seemingly flashy features. Based on the increase in sign ups it's seen in Canada and company recently, plus the fact , it's a strategy that could work in other territories, such as the US and UK, once its password sharing clampdown plan is introduced worldwide.
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