Netflix's Signature Sound Was Nearly a Goat's Bleat

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Netflix's Signature Sound Was Nearly a Goat's Bleat
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The familiar sound that introduces every netflix stream — referred to internally as 'Ta Dum' — was nearly something very different.

The familiar sound that introduces every Netflix stream — referred to internally as"Ta Dum" — was nearly something very different: a goat's bleat.

That's according to Netflix vp product Todd Yellin, who told the Twenty Thousand Hertz podcast that goats and underwater bubbles were on a shortlist compiled by Oscar-winning sound designer Lon Bender, who created the audio logo that debuted in 2015. "I liked the sound of the goat," Yellin says."It was funny, quirky and our version of [MGM's] Leo the Lion."When consumers were polled, Ta Dum drew responses like"dramatic" and"beginning," and a majority said it reminded them of a"movie." That sealed the deal.

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