Netflix Wants You to Pay for Your Freeloading Friends

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Netflix Wants You to Pay for Your Freeloading Friends
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Time to call your ex-boyfriend’s cousin’s mother to let her know that her free access to your Netflix account is coming to an end.

, so every member of the family can personalize their viewing experience. But family or friends who live outside the household will either need to sign up for their own account or be added as an “extra member." How exactly Netflix will crack down on subscribers who share accounts outside of their households remains to be seen, but

reported this spring that in Peru, where Netflix tested the “extra member” feature, users were asked to validate their accounts.once embraced password sharing as a sign that the streaming service was popular and its content was in demand. “We love people sharing Netflix, whether they’re two people on a couch or 10 people on a couch,” he, back when streaming was still considered a relatively novel way to watch film and TV programming.

“Over the last 15 years, we’ve worked hard to build a streaming service that’s easy to use, including for people who travel or live together,” readspublished over the summer that explained why Netflix was testing “paid sharing” features. “It’s great that our members love Netflix movies and TV shows so much they want to share them more broadly. But today’s widespread account sharing between households undermines our long term ability to invest in and improve our service.

Netflix has bounced back, adding 2.41 million subscribers during the three months from July to September, thanks in large part to a strong release schedule that included

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