Netflix has a problem: TheIrishman Is too good
a potential downside, one that’s all too real. It’s not about awards. It’s about branding — which, after all, is a major part of what awards are about.
Many of those who saw the movie on Friday and hailed its quality made the point that “The Irishman” deserves to be seen on the big screen. Though I’m not alone in thinking the film has a mini-series aspect to it, I wouldn’t dispute that point, and I can’t imagine anyone else would either. “The Irishman” was made, by one of the key film virtuosos of the last half century, as a work of cinema to be shared in the secular temple that the movie theater still is.
We saw that kind of gap last year with “Roma.” Yet it wasn’t nearly as dramatic as this year’s will be, since the box-office expectations for “Roma,” a foreign-language art film, were far lower. I believe that given a full-scale release in theaters, “Roma” could have grossed $20 to $30 million. But the fact that it made so much less didn’t matter all that much.
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