Everyone's talking about neuroscents that your brain responds to for happiness, energy or to improve sleep. But do they work? We asked neuroscientist Dr Tara Swart.
Gone are the days when your beauty products just worked. Now they have to make you feel something, too. Happily, the new trend for neuroscents – smells scientifically proven to arouse feelings of calm or happiness – can help with that. By its very nature, perfume has always tapped into this idea, but neuroscents have taken even a fragrance's mood-boosting powers to new heights.
Another neuroscience perfume brand is Edeniste. It uses a range of ingredients from Takasago, a neuroscience fragrance house based in Japan, which has been conducting studies into a scent's impact on mood for 35-plus years. The range features seven perfumes, each of which contains a patented Destress Accord and six Lifeboosts. The latter targets specific moods and their effects have been tested by a neurologist.
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