Never Forget That Paris Hilton Is a Perfume Mogul

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Never Forget That Paris Hilton Is a Perfume Mogul
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TWENTY! FIFTH!! ParisHilton Electrify

at Burning Man last month."What I love most about being a DJ is the burst of energy I get on stage and bringing happiness to a crowd of people," Hilton says in the release."I wanted to capture that feeling in a scent and celebrate the confident woman who is the life of the party."

Paris Hilton on Instagram: “So excited to announce the launch of my 25th fragrance ELECTRIFY! ⚡️👸🏼⚡️ I made this new fragrance for anyone who wants to make a statement…” What does the party circuit smell like? Flowers, apparently. ELECTRIFY contains notes of apple, peony, vanilla, and sandalwood, which leads me to believe Paris is spending time in very different nightclubs to you or I, but still.

Please take note: Hilton has been releasing namesake perfumes for 15 damn years, accruing more than $2.5 billion in sales. Her first signature scent, Paris Hilton For Women, was followed by classics like Heiress and Fairy Dust. She's spearheaded the celebrity fragrance industry alongside the likes of Britney Spears and J.

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