Commetric's analysis shows that industry partners have flipped the script on mobile operators, making vendor brands the buzz of the annual show.
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While trade show industry took a beating during the pandemic, it has made a comeback. Unable to meet in person, companies shifted budgets to online channels. Now that in-person events are back, online platforms are playing a greater role in offline events. A new by Commetric, the media analytics consultancy and analytics provider, showcased the winners and key takeaways of the of the 2023 Mobile World Congress, the mobile industry global industry event.Nokia scored big as measured by spokesperson influence score and media impact to the Chinse Huawei. Ericsson CEO Borje Ekholm made an impressive showing as the 8While MWC is an ostensible a mobile operator driven event, none of those CEOs cracked the top ten.
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