New customer-friendly legal recreational cannabis in Missouri cuts into Illinois’ market

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New customer-friendly legal recreational cannabis in Missouri cuts into Illinois’ market
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Illinois had a three-year head start on legalizing recreational marijuana, but in many ways, Missouri has surpassed it after just one month.

Madison Keiser, right, buys product at Greenlight Dispensary on March 15, 2023, in Berkeley, Missouri.

Some cannabis customers say they prefer buying in Missouri, which unlike Illinois, offers home delivery, drive-through windows, and deli style service, in which customers can see and smell the product before they buy it. One reason the rules in Missouri are so different is that the state’s voters approved legalizing recreational cannabis by referendum, with 53% of the vote approving the measure in November 2022. In contrast, the Illinois lawmakers wrote a much more restrictive law when they voted to legalize recreational weed effective in 2020.

Importantly for customers, Illinois products often cost roughly twice as much, often running $40 or more for an eighth of a gram of flower, the part of the plant that smokers use. Missouri has what Cantor Fitzgerald says is the cheapest legal weed in the Midwest, as low as $20 for an eighth of a gram.

In response to Tribune questions about the discrepancies between the states, Illinois regulators issued a statement emphasizing the state’s “social equity” licensees, meant to increase minority ownership.

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