New holding companies are on the rise
are turning to them to coax people back in stores. While traditional ad budgets are cut, You & Mr. Jones said its influencer platform soared 50% in the first half of 2020 versus the year-ago period.Not surprisingly in this economy, some of our most-read stories this week have been around jobs and pay.
The ad industry has been shedding jobs as advertisers have slashed spending in the face of the downturn. But the companies that live off ad spending still employ thousands of people, adtech companies in particular, and often pay lofty salaries, according to US Office of Foreign Labor Certification's 2019 disclosure data for permanent and temporary foreign workers analyzed by Patrick Coffee, Lauren Johnson, and Alex Nicoll.Roku paid a senior software designer for its ad platform up to $350,000, while The Trade Desk paid a senior software engineer up to $265,000.
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