Instagram is testing a new photo feature that appears to be an almost exact copy of a popular new photo app.
Both use daily notifications to prompt users to take images within a two-minute window and both capture images from both front and rear cameras simultaneously. However, BeReal additionally bans the use of photo filters or image editing, while it’s unknown whether IG Candid Challenges would do the same.
Billed as a new and unique way to discover who your friends really are in their daily life, BeReal is currently the No.1 most popular app in the iOS App Store in the United States. It should come as no surprise then that Instagram, currently sitting in the No.8 spot, must prepare a response.
BeReal is intended as an antidote to the highly curated, edited, and filtered influencer-centric world of social media apps, so it would be a shame to see its core features swallowed up by Instagram. However, even if this were to happen, simply adding IG Candid Challenges to the mix wouldn’t provide users with the escape from Instagram that users appear to want — away from follower counts, filters, influencers and recommended posts from strangers.
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