According to a recent study, even individuals who tend to think in a conventional manner, such as accountants or insurance adjusters, can be creative if they are able to approach emotional situations from a different perspective. The study conducted experiments and found that conventional thinker
Creativity is the ability to generate new and original ideas, perspectives, and solutions. It is a vital skill in many areas of life, including art, science, business, and personal growth.
“One of the study’s implications is that creativity is not something that’s only accessible to people we think of as ‘creatives’,” said lead author Lily Zhu, an assistant professor atCarson College of Business. “Whenever we break away from our existing perspective and try to think about something that’s different from our initial reaction, there’s a creative element to it. If we can practice or train that flexible-thinking muscle, it may help us be more creative over time.
After viewing the film, the participants were asked to come up with an idea to use a space in their building being vacated by a cafeteria that was going out of business. Those ideas were then evaluated by a panel of experts who did not know anything about the participants. Ideas such as using the space for “napping pods” or opening a childcare facility were considered highly creative whereas opening a similar cafeteria or a food franchise was considered low in creativity.
Notably, for participants who were considered creative thinkers to begin with, emotional reappraisal did not seem to have much effect on their creativity. The authors suggest that since creative people already tend to practice emotional reappraisal regularly, doing more of it doesn’t have as much of an impact, like adding more gas to a car that already has fuel.
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