More than 70 million fans will attend Major League Baseball games for the first time in six years, a post-pandemic rebound for a sport that instituted its biggest on-field changes in decades.
Combined with the minors, baseball will top 100 million fans. Minor leagues drew around 32.1 million for 7,884 dates, an average of 4,076 and up 3.9%."In the '90s and 2000s, generally when you would try to market a fan coming to a ballpark, you would do so through traditional marketing methods and that would include everything from putting billboards out there or putting radio spots or TV spots or print ads,"President Derek Schiller said.
"Five years ago, you had to meet your friend off the train or in the parking lot, hand out your tickets, try to find a way to get to a gate that wasn't backed up," MLB chief operations and strategy officer Chris Marinak said."The new experience is that you just email your tickets, you walk through a facial recognition gate where you never have to take out your phone and you tell your friend to meet you at your seats.
Following a wave of ballpark construction that started in the early 1990s, a new trend of renovation is reducing seating sections and replacing them with fan gathering spaces. "We saw this emerging trend where a certain segment of fans were interested in watching the game, but also interested in socializing," said Alex King, the Guardians' executive vice president of marketing and brands strategy."If you have a group of friends, there's one or two fans in that group that are a little bit more avid fans and the rest of the group is a little more casual.
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