Cannabis-infused seltzer drinks are now rolling off a production line at the Gibraltar Trade Center in Mount Clemens.
Highly Casual cans get labels at a site formerly home to the Gibraltar Trade Center. Video: Annalise Frank/Axios
It's a strange clash of old and new. What used to be a bustling market where vendors sold anything fromNew beverage brand Highly Casual from Emerald Canning Partners — a joint venture between local cannabis company Pleasantrees and Andrew Blake, whose family owns Blake's Orchard — launches in more than 20 storesA four-pack of Highly Casual is $18. They contain a low amount of THC, 2mg, and come in fruity flavors.
Stores reported more than $1 million in THC beverage sales in October — more than triple the same month last year, per Ashley.Despite their quick growth, there's a "big asterisk around the future success" of THC beverages because they can't be sold at mainstream grocers like a pack of beer is, Ashley says.
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