The U.S. gambling industry is adopting a new responsible marketing code that will ban sports books from partnering with colleges to promote sports wagering.
FILE - A man makes a bet at a kiosk in the Borgata casino in Atlantic City NJ on March 19, 2021 at the start of the March Madness college basketball tournament.
“It has always been important that we get sports betting right,” said Bill Miller, the association's president and CEO. “It's always been our No. 1 interest in creating a high bar for responsible advertising and protecting consumers."takes into account things “that the industry has taken some jabs on.” But he said it was always the association's goal to proactively update its marketing code; the association will review it annually from now on.
They include a deal between Michigan State University and Caesars Entertainment and one between Caesars and Louisiana State University that led to the university sending emails to students — including some who were too young to legally bet — encouraging them to “place your first bet .” New Jersey has a pending bill to prohibit sports book partnerships with public colleges or universities, and one that “condemns the over-proliferation of pro-gambling ads in New Jersey."
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