The first new store as part of the chain's comeback will open in New Jersey's Garden State Plaza on Wednesday.
Kelly Tyko and Melanie AnzideiToys R Us' comeback continues Wednesday with its first new U.S. bricks-and-mortar store.
The store will open to the public at 10 a.m., after a ribbon cutting ceremony and media preview earlier that morning, officials said Tuesday. The new store, which officials in a press release describe as a"highly experiential small-format retail space," is located on the second level of the mallThe opening is considered a soft launch, with a grand opening scheduled for Saturday, Nov. 30, with in-store events, giveaways and character visits.
The new company's president and CEO, Richard Barry, told USA TODAY in October that former employees were able to apply for jobs at the new stores first.
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