NewJeans are selected as the new global ambassadors for denim brand 'Levi's'
have been selected as the new global ambassadors for denim brand"We're honored and thrilled to be with the brand line 'Levi's', a global brand that is representative of the world's most iconic jeans." "As we celebrate the 150th debut anniversary of '501', we prepared for our collaboration with NewJeans, to appeal our brand to the Gen Z generation.
Meanwhile, 'Levi's' is preparing for a live performance in Seoul with NewJeans to celebrate '501 Day', which marks the day when 'Levi's' rivet jeans were first patented on May 20, 1873.
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