Gamified NFT tokens are gaining popularity among dance artists.
— the DJ, producer and label owner who performs as Blond:ish — initially got into NFTs as a way of offering value to hardcore fans who were spending upwards of 12 hours a day on her Twitch channel, Abracadabra TV, during the pandemic. Bakos emphasizes that the value of many NFTs is not just the piece of music or visual art itself.
Such gamification adds an interactive element that turns any given NFT into a sort of video game, with varying degrees of technical, conceptual and visual complexity. One example is a January NFT drop by German dance-world veteran Boys Noize, whose “Rave Pigs” collection featured 6,666 generative tokens featuring characters made in homage to Berlin’s underground electronic scene.
Gamifying requires partnering with a Web3 developer who, working in tandem with designers and 3D visual artists, can take the artist’s vision for an NFT — or help the artist create one — then turn it into something mintable, functional and, hopefully, cool and resonant. “There’s this whole new level of collaboration that happens,” says Bakos. “Artists can’t just do it themselves.
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