The NFL's audience share 'might be even bigger' this season, 'given the lack of new fall 2020 scripted content and the continued impact of SVOD viewing,' says analyst Michael Nathanson. The 25 best matchups 'will be largely skewed towards Fox.' Details:
The 25 best matchups"will be largely skewed towards Fox," while ESPN, which is"paying the most in rights fees by a wide degree," has two, writes MoffettNathanson’s Michael Nathanson.
"In a normal year, over the weeks of the entire NFL regular and post-season , the NFL delivers 28 percent of the national audience impressions at NBC, CBS and ESPN and 60 percent of Fox's impressions," Nathanson wrote."However, given the lack of new fall 2020 scripted content and the continued impact of SVOD viewing on linear viewing, the share might be even bigger this time around.
Using ESPN’s most recent NFL power rankings, Nathanson also analyzed each network’s schedule to pick top games."We think the 25 best matchups across all TV dayparts will be largely skewed towards Fox ," he concluded."NBC and CBS have six games ranking in the top 25 best matchups, and ESPN, despite paying the most in rights fees by a wide degree, only has two.
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