There’s a concentrated strategy behind the NFL’s fashion focus, which is grabbing more attention than ever, with players including Travis Kelce and Joe Burrow showing off pre-game looks.
players this season have been making headlines far beyond the football field — and not just because of Taylor Swift’s newfound interest in the sport.tunnel” is taking off — and players, including Kansas City Chiefs’ tight end Travis Kelce and New York Giants’ quarterback Tyrod Taylor, among many others — are making waves with their pre-game high-fashion looks that give a creative spin to traditional menswear.
The games’ broadcast coverage is also more focused on fashion, with commentators focusing on arrivals and interviews taking place in the tunnel. The NFL also partners with GQ Sports, giving the outlet access to players during their tunnel walks to document their style. “Depending on the position you play, your team and what city you’re in, that determines how much face value you have, because wear helmets on the field, so not all of them you would know by face,” Robinson said of his styling strategy.
Sports and fashion have converged more in recent years, Smith said, and that’s led to an increase in interest, too. The fans’ interest in fashion has in turn influenced more players to cultivate their own style, according to Smith.
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