Gucci, Burberry, Diesel, and more are bringing limited-edition exclusivity to the blockchain.
On a hot tennis court one afternoon in Houston, former magazine editor Francine Ballard found herself the center of her friends’ attention, though not for her racket skills. In her hand was a Lucite cube containing a QR code, which itself contained an original work of digital art that corresponded to a gold ring of Ballard’s design. “They thought it was crazy, but they loved it,” Ballard says. “After COVID, and as I get older, my purchasing decisions have become more value-based.
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