NHL hockey is back for the postseason after the coronavirus pandemic ended its regular season early. Making an effective TV-only fan experience will be a challenge.
"The impact of technology on sports is both constant and considerable, and the NHL's new puck and player tracking enhancements unlock a new layer of opportunity for the legalized betting market as well," said DraftKings North America President & Co-Founder Matt Kalish.
With more advertising allure, the NHL can gain leverage on renegotiating its expiring broadcast deal with NBC in 2022, which seems even more critical given the near-term revenue shortfall caused by the pandemic. Statistawill lose $1.31 million in ticket sales alone for each home game canceled by coronavirus.
"I think as a hockey fan, I find [puck and player tracking] exciting. And I think a lot of fans will as well.Evans also expressed caution on jumping all-in with AR, as other technologies, such as 3D, came and went in the sports world. ESPN launched a 3D channel in 2010 but shut it down in 2013, citing "limited viewer adoption" in a company press release. But to Evans, the priority should be on the platform.
"I think the first thing is more availability on digital platforms and being able to watch on more devices and more venues then you can today," Evans said. "That's probably the first innovation. It's going to happen because how many folks under 30 have rushed out and [gotten] paid TV subscriptions, right? It's not that many. So, let's reach them first with the product we have today. And then we can start to layer [augmented reality and] some of these things on.
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