“The feedback we’ve had from the companies involved and the TikTokers themselves has been phenomenal.'
Northern Ireland's first ever TikTok house has closed its doors after a successful project which shone the spotlight on more than 20 local businesses.
A total of 96 videos made by the residents for the TikTok platform also generated 269,301 likes and 4046 comments while further exposure across other social media platforms, including Instagram and Facebook, beckoned further likes and conversation. “We never imagined the volume of exposure the VAVA Club would have given us over the one week, let alone did we foresee interest in our own account as a result. What it tells us is marketing for any consumer-facing business is more multifaceted than ever before.
She said: “Hosting NI’s very first TikTok House this summer was a great way to do that and our figures reveal that all guests in the property and businesses had their expectations surpassed during the project.”
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