'If we invest our souls and our hearts into this space, it could be better than if we just invested our money into it,' says Knight of the metaverse.
WWD: What are the challenges in creating images for the metaverse? How do you replicate natural light? How do you build a high-quality, compelling image in the space?Artistic values are really important, and everything is available in the metaverse. The options for doing things, like creating dresses that glow and change color, are all there. I wouldn’t say it’s easy, because nothing’s easy if you want to do well, but it’s absolutely available.
You are, however, dealing with a slightly different medium in the metaverse because you’re no longer looking at a printed page. You need a pair of 3D glasses, an Oculus Rift, something that can drop you into this new space, because you’re not looking on a screen, or your computer or your phone. We need to find people who appreciate the history of this medium, which is based on light, people who understand where photography has come from and where it can go. That’s why Steichen was such a great photographer: his understanding of light was amazing. And that appreciation and understanding should follow through absolutely seamlessly to what we do in the metaverse.
There’s enough data on the internet about most of the great people in 20th-century history. And AI, in particular, is incredibly exciting. You type in a word, and it gives you an image. You can type “Chanel in gold,” and you’ll get pictures of Coco Chanel in gold. The images don’t quite make sense because they’ve been created by AI which doesn’t really know what to do right now. But in the error there is beauty.
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