Just a day after CBS chief Joe Ianniello noted the addition of children’s programming to CBS All Access, Viacom has gone the other strategic direction, setting a multi-year licensing deal for…
The output arrangement will yield original animated feature films and TV series based on existing Nickelodeon library characters as well as newly created ones. Forthcoming specials under the agreement will be based onThe deal builds on a relationship that has brought animated specialsto Netflix.
On a conference call with Wall Street analysts Tuesday to discuss the third-quarter results for CBS, Ianniello noted that September was the third-highest month for new subscribers in the five-year history of the service. He said the company will “broaden our reach” in the fourth quarter by adding children’s programming to all access, later predicting it would help reduce churn. CBS All Access and Showtime’s OTT service together are projected to have 25 million subscribers by 2022.
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