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Defined by its revolutionary Air bag technology, Nike’s Air Max line has become the brand’s most popular franchise to date since launching over 40 years ago. You’ve likely seen Air Maxes on the feet of countless celebrities and influencers, with new models, colorways and collaborations on the style continually launching.
Its story begins with NASA aeronautical engineer Frank Rudy, who began placing tiny bags of high-density gasses inside shoes for impact absorption. Convinced this system was the solution to many runners’ foot pains, Rudy pitched his idea to multiple athletic companies in 1960, only to face rejection until finding a willing partner in Nike nearly a decade later. In 1978, the Swoosh debuted its first shoe, called the Tailwind, featuring the novel Air Max technology.
The line really took off in 1987, however, with the advent of the Air Max One. Designed by Nike’s Tinker Hatfield, it exposed the Air unit in the heel for the first time. In the ’90s, other iconic takes become staples of streetwear and hip-hop culture around the world. And in recent years, the line continues to earn a spot in sneakerheads’ closets thanks to a series of forward-thinking updates that highlight Nike’s commitment to developing cutting-edge performance tech and materials.
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