To celebrate GivingTuesday we teamed up with Kicks4TheCity and Nike to give a classic gift, the AF1. AllFor1 Nike NikeSportswear ad
Created for the people, by the people, it is not simply a shoe but a lifestyle — one that symbolizes hard work, the grind and a hustle mentality.There are more than half a million homeless people in America on any given night, and close to half of them do not have access to comfortable shoes to protect them from freezing weather and potential injury. As winter closes in, we need to find ways to help.Kicks 4 The City proves that Millennials and Gen-Z give back.
Founded in 2012, Kicks 4 the City proves that sneakers can change the world. Its mission is to provide safe and comfortable footwear for those in need in cities around the country, but not just any shoes will do. Kicks 4 the City only receives brand new and gently used kicks that people will actually want to wear.."So many shoes get pushed to the back of our closets and eventually thrown away. Those same shoes would feel brand new to those in need.
A marathon of sorts, Kicks 4 the City hosts an annual shoe drive in seven cities during the first three weeks of November. During one intensive night, K4TC volunteers in these different cities perform a quality check, clean and prepare the donated shoes before distributing them to homeless shelters and public schools throughout their respective neighborhoods.
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