Nike acquired its own NFT studio last year.
, Nike notes that StockX has launched nine limited-edition Vault NFT series, and eight are linked with Nike shoes. It claims this has produced a collection of digital items that look like official Nike goods. “StockX almost exclusively used Nike’s marks to launch its Vault NFTs because it knew that doing so would garner attention, drive sales, and confuse consumers into believing that Nike collaborated with StockX on the Vault NFTs,” it says.
to create its own crypto collections. RTFKT launched a sneaker NFT collection before its acquisition, and like StockX, it made plans to let buyers redeem their NFTs for real shoes. But the NFTs showcased shoes with a custom design that didn’t highlight the brand of the product. It’s likely to work on more prominently Nike-branded tokens under its new ownership.
A lot of NFT controversies involve copyright infringement allegations — typically, a crypto project minting tokens based on an artist’s work without permission. Sometimes, an artist and publisher also fight over who has the relevant rights to a work, like
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