Nike’s RTFKT Signs With CAA

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Nike’s RTFKT Signs With CAA
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The digital design studio was acquired by Nike in 2021 and is best known for creating virtual and digital sneakers.

Other partnerships have included the luxury suitcase brand Rimowa, the designer Jeff Staple and the perfume and cologne company Byredo.

“We’ve always built our brand to inspire the next generation of creators, accelerating a future where talent and creatives can merge cultures and technology in new ways,” Pagotto said in a statement. “Being able to work with such a world-class team and explore new mediums for our IPs and creativity, such as TV, film and define what the future of interactive storytelling is a dream come true.”

Working with CAA, RTFKT will also create a series of webinars and other educational programming for other crypto- and 3D-focused artists, with sessions taking place on platforms like Discord and Twitter Spaces. “Everything RTFKT does embodies creativity, and like CAA, they value serving their community above all else. We’re honored to work in partnership with RTFKT to help them bring their vision forward,” CAA President Jim Burtson said.

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