Nike Stays Silent in the Wake of LeBron James’ Controversy

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Nike Stays Silent in the Wake of LeBron James’ Controversy
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Nike has stayed silent in the wake of the LeBron James’ controversy.

STATUS UPDATE: While Hong Kong protestors were photographed burning shirts imprinted with LeBron James’ name on Tuesday, Nike, his leading sponsor, did not respond to a request for comment regarding his pro-China stance.

Before the Lakers played the Golden State Warriors Monday night, James told reporters that Morey “wasn’t educated on the situation at hand. And he spoke. And so many people could have been harmed, not only financially but emotionally, physically and spiritually.” A minute earlier he had posted, “Let me clear up the confusion. I do not believe there was any consideration for the consequences and ramifications of the tweet. I’m not discussing the substance. Others can talk about that.”

James’ five-year endorsement deal with Audemars Piguet has ended, but he remains a friend of the brand, having collaborated on a watch for the Royal Oak Offshore’s 25th anniversary last fall. An Audemars Piguet spokesman declined to comment Tuesday, since James no longer has a formal relationship with the luxury watch maker.

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