With films, theme parks and live events, Nintendo is growing beyond its core gaming market.
“We’re actually evolving into being an entertainment company with gaming as a nucleus of the overall business model,” said Doug Bowser, president of Nintendo of America, who oversees the Kyoto-based company’s efforts in the United States.
Bowser attributes the console’s long-tail sales to a carefully curated and planned release schedule of first-party published titles. “Tears of the Kingdom” is the second-best-selling game of the year so far. “Pikmin 4,” the latest game by Mario creator Shigeru Miyamoto, launched this summer, and “Super Mario Bros. Wonder” and a remake of “Super Mario RPG” will close out the year.
“It’s for the family, quite honestly, that’s looking to get one more Switch, if the kids are fighting over the existing Switch,” Bowser said. “Every year, there are millions of households that have kids turning 6, 7 or 8, which is typically when people introduce their children to video games, and we think we’re a very logical and obvious choice for those families.”Film has become another pillar for Nintendo after the success of “The Super Mario Bros. Movie,” with its $1.
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