It isn’t a popular chore, but the product is still a staple in most households.
By Jura Koncius Jura Koncius Home and design writer reporting on interiors, decluttering, organizing and entertaining Email Bio Follow May 14 at 7:00 AM Millennials are known for dumping traditional household products such as paper napkins and canned tuna. But for now, irons are still staples in most homes, even if they are gathering dust on a shelf.
Consumers are taking the chore of ironing and figuring out easier, faster and often cheaper ways to accomplish it. They are turning to wrinkle-releasing sprays instead of costly dry cleaning. They’re buying multitasking products that can save space. There’s even something called “Febreze ironing”: sprinkling a funky-smelling piece of clothing with Febreze and running it through a short dryer cycle. Anything to avoid hauling out the ironing board.
The popularity of irons has waned as consumers buy clothes made of non-wrinkle fabrics and casual Fridays have morphed into casual every days. Last year, Reliable, a maker of irons and other garment-care products, introduced Ovo, a cute little portable combination iron and garment steamer that can easily be tossed in a suitcase. High-end steamers are also wish-list staples. “A professional-grade steamer is great to have on hand. Women love to get them for bridal showers so later they can steam their wedding and bridesmaids dresses,” she said.
Norum, however, thinks that there is no other way consumers can achieve the polished result that an iron provides at home. “I still have to iron my tablecloths, as there is no other way to achieve a smooth and crisp looking cloth unless you send it out to the cleaners,” Norum says. “You just can’t achieve that from a steamer or a spray.”
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