Online purchases rocketed higher last month, according to an Adobe Analytics study. That's not a huge surprise: Many people can't or don't want to leave home to shop during the pandemic.
Online purchases rocketed higher last month, according to an Adobe Analytics study released Thursday. That's not a huge surprise: Many people can't or don't want to leave home to shop during the pandemic. The massive boost in online buying turned April into a giant Black Friday sale, Adobe Analytics said. For some retailers, online traffic rivaled the day after Thanksgiving.
Soaring salesOverall, ecommerce sales were up 49% last month, and categories such as online grocery, electronics and books doubled. Adobe Analytics, which aggregates and analyzes more than a trillion data points from digital retailers that use its software -- including 80 of the top 100 ecommerce sites -- found online grocery store sales surged by 110% between March and April, according to data provided to CNN Business.
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