U.S. department store Nordstrom is broadening its ability to reach consumers and engage brands through a newly launched program.
is an advertising program that allows brand partners to connect directly with Nordstrom’s 32 million customers to drive traffic, sales and customer engagement. As part of its Closer to You strategy, which connects customers with personalized experiences, Nordstrom hopes to build on its digital-first platform to better serve its customers and drive revenue growth.
Nordstrom hopes the network will be mutually beneficial for the company and its brand partners. Image credit: Nordstrom Nordstrom first began testing this concept in 2019 with off-site campaigns for brand partners on platforms like Google and Meta, and ran a successful Nordstrom Media Network pilot program in 2021, generating $40 million in ad revenue.
Nordstrom has stated this is only the beginning of its overall strategy to optimize customer and brand relations. Over the next few months, the company intends to expand ad placements on both its Nordstrom and Nordstrom Rack ecommerce site.
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