The state's AG accused Juul's marketing practices of causing an 'epidemic' among young people through 'unfair and deceptive' marketing practices.
RALEIGH, N.C. — North Carolina's attorney general has filed a lawsuit against a popular e-cigarette maker, asking a court to limit what flavors it can sell and ensure underage teens can't buy it.
"Juul entered the market with the highest nicotine potency of any product," Stein said."Meanwhile Juul understated the strength of the nicotine in each pod, downplaying its risks." "In a span of six years we've seen a 900 percent increase in high school students reporting that they are using e-cigarettes. In 2017, about 17 percent of high schoolers reported using e-cigarettes, and that I'm confident is an underestimate, given the marketing that we've seen," Kansagra said."Among middle school students we've seen a 400 percent increase in e-cigarettes.
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