For brands like Tplus and Vix, reimagining one of Spanish-language TV's most venerable formats is just one path to finding a younger, larger audience.
On Spanish-language streaming platforms, call soapy drama what you like. Just don’t use the term “telenovela.”
“The whole family can sit down and watch the SuperSeries because they feel very contemporary,” says Karen Barroeta, executive vice president of production and development and the head of Telemundo Global Studios. This is especially powerful for targeting multigenerational households. She said the key is keeping them fast-paced and filled with action. “Younger audiences are going through TikTok all the time and they get a story every 10 seconds. They cannot stay watching a traditional story.
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